Fireside Email™

Fireside Email™ is a mass email service hosted inside the House firewall that makes emailing newsletters to constituents quick and easy.

Quickly Send Emails

  • Professional Design: Send attractive HTML emails using a design that is unique to your office. Fireside21 designs and programs templates for your newsletter, multimedia, press releases and issue alerts that will increase traffic to your Web site.
  • Microtargeting: You can micro-target any audience by county, zip code, survey responses, issues, etc. Whether you build a list on the fly or use one of your preset templates, our tools help you deliver the right message to a specific audience with maximum efficiency.
  • Maximum ROI: Save time and money sending emails with our simple, user-friendly interface. There are no costs per email or constituent, so you can send an unlimited number of emails to your entire constituent database.
  • Schedule Delivery: Schedule your emails to go out even if you are not in the office. In addition to Outlook and Web mail, our system can send plain-text emails to mobile devices.

Better Email Newsletters

  • Embedded Multimedia: Display multimedia such as videos, podcasts, photos, links, speeches and other broadcasts in the body of your email. Multimedia emails increase your open and click-thru rates.
  • Interactive Surveys: Create and publish online surveys in your emails to allow your constituents to share their opinions. Surveys are also the most effective way to recruit new subscribers to your newsletter list.
  • Forward to a Friend: Embed a tag that lets you easily include “Forward to Friend” functionality in any of your messages. Just add [friend] anywhere in your email that you want the link to appear.
  • Web Version: Embed another tag that creates an automatic link through to a Web version of your email. You often see this in commercial emails, with text at the top like, “If you are having trouble reading this email, view the Web version.” Just add [link] in your emails.
  • Plain-text Version: Some of your constituents prefer to receive plain-text messages without graphics and formatting. Fireside email lets you draft a clean version of your email to ensure your message isn’t garbled.

List Management and Tracking

  • Instant Statistics: Monitor real-time reports to determine the success of your emails. Reports display open rates, delivery rates and link tracking. An executive summary report is perfect to provide a snapshot to the boss.
  • Data Management: We will import all your existing email addresses, merge any duplicates and create a comprehensive list that will be continually cleaned by our eManager program.
  • Automated Site Archive: Instantly publish your emails to your site with the click of one button. The “P” or publish button is located next to emails you have recently sent. This one-click, easy-to-use tool will automatically compile an archive of your emails on your Web site.